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Getting people to come back

Once you have gotten people to come to your site the first time, your next challenge is getting them to return to your site regularly. This page outlines items to consider that may help you create a site that will attract repeat visitors.

Included in this page:
  Is your site user friendly?
  Connection speeds
  Reasons to come back

Is your site user friendly?

  • Publicity got visitors to your site the first time.
  • Content and features get visitors to come back (or drives them away)
  • Slow download time can drive visitors away before they have even viewed your site.

Connection speeds

  • The general internet audience is on a slow connection
  • Avoid too many graphics
  • Avoid needless sound and animation
  • Design the page so that text shows up first

Reasons to come back

Making the user feel like her or she is part of the site is a great way to get repeat business. Use the following tools to invite users into the site's community:

Web Development Support | General Info | Getting Started | Design & Promotion
Cool Tools | Troubleshooting | Feedback

If you need further assistance with Web applications or questions, send e-mail to web-consult@virginia.edu or call the ITC Help Desk at 924-3731.

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The information contained on the University of Virginia’s Department of Information Technology and Communication (ITC) website is provided as a public service with the understanding that ITC makes no representations or warranties, either expressed or implied, concerning the accuracy, completeness, reliability or suitability of the information, including warrantees of title, non-infringement of copyright or patent rights of others. These pages are expected to represent the University of Virginia community and the State of Virginia in a professional manner in accordance with the University of Virginia’s Computing Policies.